Wednesday, November 6, 2013

Why Should I Start a Wine Blog?

Why Should I Start a Wine Blog?


If you keep abreast of the national press, you might have noticed that column inches dedicated to wine are diminishing. Despite this though, the blogging world has erupted with novice wine writers who want to try their hand at waxing lyrical about their favourite tipple. And as long as you have access to the Internet and a passion to share your thoughts with the world, you could do it too.


Let’s take a look at why you might want to.


You could make some great new friends with similar interests


The blogging community tends to be closely knit, and many people have made lifelong friends through their writing online. In this respect, it’s a great way to expand your social circle and meet other people who are interested in the same sort of things as you.


It will increase your knowledge of the subject


Committing to a blog means that you’ll have to come up with new and exciting angles to write about. It can be tricky at first, but once you get into the swing of things, you’ll find that your knowledge improves vastly. You’re likely to come across new regions, new producers, and be constantly up to date with the latest happenings in the world of wine.


It could be the start of a career as a wine writer


Traditionally, routes into professional writing were limited. Unless you had a little black book full of contacts and an impressive qualification, you rarely stood a chance. Now though, more and more bloggers are forging careers for themselves in the world of paid writing. Some secure book deals, while some are noticed by other writers and secure themselves magazine or newspaper columns. If you have the talent, a blog is a great place to be seen.


You could pick up some amazing freebies


Okay, so you definitely shouldn’t be in it for the freebies, but they are a lovely little perk. Some producers might offer to send you free wine in exchange for a review on your blog, or you might get offered other bonuses such as wine glasses or books. As a side note though, always keep your integrity in mind. If you’re known for accepting free products in exchange for reviews, people will start to question the reliability of your writing.


You could make money


Even if you don’t fancy being a professional wine writer and you’re just doing it for fun, there are many ways to make a tidy income from your blog. Once you’ve established a good reputation and have lots of traffic, wine businesses may be interested in advertising with you, or you could get involved in affiliate programmes. The possibilities are almost endless, and could definitely fund your interest in wine!


You’ll learn plenty of transferable skills


Writing a blog will teach you many skills that can easily be transferred into the world of work. You’re likely to learn about web design, social media, email marketing, copywriting, promotion, and everything else that goes in between. Employers are really impressed by individuals with the motivation to write a blog, and it could put you ahead of the competition when you’re next seeking employment.



As you can see, there are many benefits to starting your own wine blog. And best of all, it’s really quite simple to get up and running. Using a content management system such as Wordpress is the best route, and you could be blogging in just a few hours.


Have you ever considered starting a wine blog? Has this article made you decide to take the plunge? We’d love to hear about your experiences in the world of wine writing!



This article was brought to you by Jane Smith on behalf of Gurasu. Gurasu specialises in fine crystal products for the more discerning customer, with ranges that include crystal vases, whisky tumblers and much more.  Click here to learn more about Gurasu.

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